COUP — Bengali Artisan Apparel Store

COUP sells creatively designed garments rooted in Bengali culture and Indian aesthetics — t-shirts, sweatshirts, kurtas, and dresses featuring hand block-print artwork, Bengali script, and cultural motifs, manufactured in Murshidabad, West Bengal. The Shopify build centers on the product photography and print detail, with a full-bleed hero and swatch-based color selection.

Store mechanics include tiered bulk discounts (more items in cart unlocks a bigger percentage off), a free-shipping threshold, and customer review integration via Judge.me. A dedicated "Durga Puja Special" collection reflects the brand's seasonal, culturally-tied product drops.