COUP — Bengali Artisan Apparel Store
A Shopify storefront for COUP, a Bengali-culture apparel brand selling hand block-printed t-shirts, kurtas, and dresses handcrafted in West Bengal.
COUP sells creatively designed garments rooted in Bengali culture and Indian aesthetics — t-shirts, sweatshirts, kurtas, and dresses featuring hand block-print artwork, Bengali script, and cultural motifs, manufactured in Murshidabad, West Bengal. The Shopify build centers on the product photography and print detail, with a full-bleed hero and swatch-based color selection.
Store mechanics include tiered bulk discounts (more items in cart unlocks a bigger percentage off), a free-shipping threshold, and customer review integration via Judge.me. A dedicated "Durga Puja Special" collection reflects the brand's seasonal, culturally-tied product drops.
“We make block-printed shirts by hand, and the site finally does that justice — the product photos load properly and customers can actually see the print detail before buying. Returns have gone down since launch.”
- Client
- COUP
- Category
- E-commerce
- Completed
- November 2025
- Tech Stack
- Shopify Visit Live Site